Brand Context:

In a world that's constantly trying to define the women that live in it, IRTH from House of Titan brings them bags that are truly theirs to define. Gorgeous, stylish designs meet thoughtful organisational touches to create bags that every woman can make her own. 

The Ask:

Launching IRTH's new summer collection in a way that celebrated the hue of the season - glacial blue - on a shoestring budget. 

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The Arnaz Effect aka the role I played:

• Won the brand as a client in a pitch.

• Led and supervised the campaign end-to-end - from conceptualising the assets shot, to supervising the shoot, to adding the final touches, to crafting the final content.